Braida is one of the iconic wineries of modern Piedmont and the name that, more than any other, has contributed to the qualitative rebirth of the Barbera grape. Founded by the Bologna family in Rocchetta Tanaro, the company revolutionized the image of Barbera through wines of great structure, elegance, and aging potential. Iconic labels such as Bricco dell'Uccellone have made Braida an international benchmark, with a style that combines tradition, innovation, and deep respect for the Asti hills region.